28 Mar FENTY x PUMA SS17 IS HERE TO IGNITE OPULENCE IN THESE STREETS.
It’s a little bit crazy how I remember the high-level excitement all over my Twitter feed when we all first saw the Fenty x PUMA by Rihanna SS17 last September. The brilliant “too-muchness” of it all, all over the runways of Paris where an 18th Century French Neo Classical met Modern Sporty Looks and set a swarm of onlookers into a pleasant frenzy. Style crushes were expressed and despite daft naysayers, fans of both brands waited with a little bit more than spirited anticipations for the relevant sumptuousness of it all. Starting this very month, the #FentyxPUMAss17 collection will drop in doses in stores until the next June and without much surprise, the delectable mash-up of 18th Century French Rococo and New Classical flair adorns the shelves with an athletic street styling.
The Spring 2017 collection apropos for the season stuns in a mélange of extravagant fabrics, intricate ruffles and pleating, Chinoiserie, corsets galore, playful bows and gender bending silhouettes in a delicate colour palette of blush, mint green, lavender, pink and white. PUMA’s sport heritage echoes through as Rihanna brilliantly reimagined and transformed traditional track suits, boxing robes, tennis dresses, polos and iconic footwear silhouettes. Maximalist at best, she played up with exaggerated and oversized shapes and contrasted soft hues with hard edged street-inspired looks for both men and women.
First of the release –Est 09 March 2017 is bound to cause ruckus in these streets; The FENTY x PUMA Bow Slides in olive branch and silver pink elevates lounge and poolside wear to a whole new level with the softest leather material and statement oversized bow. The theme continues with the FENTY x PUMA Bow Sneaker, a femme fatal hybrid of PUMA’s iconic Trinomic runner also in olive branch and silver pink.
The LITmus state of these streets is in really good shoes, I tell you.